E-commerce… what’s your strategy?


Distributors have a variety of e-commerce platforms and strategies to pursue when it comes to selling online. Whether your strategy is to sell to the broader consumer market or to strengthen existing customer ties, take the time to understand the pros and cons of your options and be mindful of the effort required to create and maintain product content and the technical costs that come with system integration.

Business-to-consumer (B2C)

Distributors interested in selling to the broader consumer market have a variety of third party platforms to choose from such as Shopify®, Magento®, BigCommerce®, to recent newcomers like Microsoft Dynamics 365 Commerce®. These solutions provide out-of-the-box capabilities to manage products, digital assets and basic item pricing, taxing and shipping features. Searching experiences are robust, and checkout processes are simple and straight forward – just provide an email, credit card number and shipping address to process an order.

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