Hypertherm is changing its corporate name to Hypertherm Associates.

Announcing its new identity today (22nd June), the US-based firm said its new name better reflects the company’s evolution from a manufacturer of plasma cutting products to a multi-technology provider of industrial cutting solutions.

LOGO_HT Associates stacked_RGB

Source: Hypertherm Associates

In addition to the new name, Hypertherm Associates has also launched and new corporate logo and updated the logos for its technology brands. The logo has been designed to resemble a nest of cut parts.

Evan Smith, President and CEO of Hypertherm Associates, said, “We wanted our new corporate name to reflect our people-focused culture as a 100% associate-owned company.”

“Our founders established a passion for customer-focused technology innovation, put the development and well-being of our people at the centre of the equation, and then gave ownership of the company to those associates that carry that vision forward.”

“It reinforces our focus on people, from our customers, partners and surrounding communities to our associates, who own the company. It cements our long-term commitment and focus on customer-focused technology innovation and partnership, and to our communities, rather than external shareholders or investors.”

Whilst the branding for the New Hampshire-based firm has changed, the company will continue to offer its previous line-up of industrial cutting solutions including plasma, waterjet, software and more, organised under four district businesses.