US-based plasma, laser and waterjet cutting system manufacturer, Hypertherm, has reinvented its company tagline, reinforcing and bringing new zest to its business vision.

Its new ‘Shaping Possibilities’ tagline replaces the ‘Cut with Confidence’ slogan, which Hypertherm has been using for over a decade.

A statement in a press release highlighted that this change “conveys the company’s role in providing products, services and expertise to help customers achieve their vision, and expresses all that is possible with Hypertherm products in the hands of hard-work manufacturers and fabricators.”

The New Hampshire outfit has also unveiled a revamped website to reflect its modernised approach. Denise Champagne, leader of Hypertherm’s Corporate Communications and Brand Management team, explained, “We are enabling people to tap into our nearly 50 years of cutting expertise to get the information and support they need to complete new projects and bring their vision to life.”

“We are also providing more information than ever before on topics we see as critical to our success, like environmental sustainability and lean manufacturing, in the hopes that other companies can learn from our work.”