Messer Group GmbH clarifies business purpose and corporate culture with new corporate objective, ‘Messer – Gases for Life’.
The Messer Group GmbH, based in Bad Soden am Taunus, is looking towards the new year as it ratifies its corporate objective.
According to the privately owned firm, ‘Gases for Life’ demonstrates the company’s responsible ethos and diversity. Through an advertising campaign developed by Bensheim-based advertising agency Hübner & Sturk, Messer hopes to give industrial enterprises and the public at large an understanding of the application of gases such as oxygen, nitrogen, helium, xenon and carbon dioxide, showing them where the invisible helpers are hiding.
Messer, also owner of the brand “Messer Griesheim”, thus wants to enhance the recognition value of the blue-red word and figurative trade mark, which has hitherto been visible – primarily to the company’s customers – on white road tankers, gas tanks at customer sites or gas cylinders. At the same time, Messer wants “Gases for Life“ to become a product brand and a generic concept for gases.
English was chosen as the claim language. In a recent statement the firm explained, “This facilitates global use of the claim across all of the Group’s subsidiaries. The message is easily comprehensible thanks to the simple choice of words.”