Coca-Cola-backed direct air capture company launched in the US

There’s a new direct air capture (DAC) company on the block, and it’s already secured investment from the likes of Coca-Cola, Caltech, Wilson Hill Ventures, and more.

ZeoDAC launched this with the goal of providing a compelling economic advantage for large-scale, commercial carbon capture and use.

Founders Professor Christopher Jones, an expert in DAC technologies from Georgia Tech, and Mark Davis, a chemical engineering Professor from Caltech, have launched with a company mission to capture carbon dioxide (CO2) from air to create a better tomorrow.

Jones commented, “ZeoDAC’s CO2 capture process leverages chemically and mechanically roust solid sorbent with established supply chains deployed in an energy-efficient temperature-vacuum swing adsorption cycle, leading to a simple yet economically advantaged process.”

Already, several industry stakeholders have placed their confidence in the company’s technologies and goals, with ZeoDAC having already raised several million dollars from institutional venture capital and strategic investors.

But it’s not just CO2 that the company wants to capture. It also wanted to capture water to produce valuable end-products that can drive an economic return while delivering economic benefit.

Investment partner Coca-Cola is excited about ZeroDAC’s launch. Nicola Tongue, Associate Director, Coca-Cola Europacific Partners, said, “We believe that DAC offers the potential for us to source sustainable ingredients and materials while reducing our environmental footprint.”

“After extensively reviewing the market, we are confident that ZeoDAC’s novel approach provides the affordability, scalability, and energy efficiency needed to become a major player in the DAC industry.”

DAC: Explained

DAC technologies directly capture CO2 from the atmosphere to help achieve Net Zero and eventually net negative greenhouse gas emissions as sources of existing emissions are drawn down.

The technology is highly scalable and has many advantages as a carbon dioxide removal (CDR) solution: it enables permanent sequestration, is directly measurable, and does not interfere with natural systems.

DAC can be used in combination with underground storage or mineralisation to permanently remove past carbon dioxide emissions. Or the captured carbon can be substituted for fossil-based carbon in critical, everyday products.

According to the International Energy Agency (IEA), DAC deployment would reach the level required in 2030 under the Net Zero Emissions by 2050 Scenario, or around 75 million tonnes of CO2 per year.