FT Hydrogen Summit: Hydrogen Council urges pragmatism in ‘rollercoaster’ world


The hydrogen industry and the governments that support it in key markets need to maintain focus and keep investing in a changing world.

The pitch was made by Ivana Jemelkova, CEO of the Hydrogen Council, which is a key global advocate for the industry. She was addressing delegates in an on-stage interview at the FT Hydrogen Summit 2025 in London.

“There are many variables and pressures when it comes to hydrogen. And at times it feels like a rollercoaster ride in relation to the molecule’s regulation. But the trajectory of the hydrogen industry is clear: the industry is growing fast in terms of committed capital, and things are maturing and moving. The strongest large projects, in particular, are succeeding,” said Jemelkova.

The need for pragmatism that Jemelkova made was reference to the West’s quest for the perfect regulatory framework, which many agree has not quite worked as hoped to drive final investments in markets like Europe.

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