GAWDA SMC: How not to get left behind in the digital marketplace


E-commerce was a key focus at the Gases and Welding Distributors Association (GAWDA) Spring Management Conference (SMC) this morning in Indianapolis, Indiana. In an expert panel discussion, formed of ESTech, the IWDC, Indiana Oxygen and Computers Unlimited, delegates were made aware of the critical need for e-commerce in the modern world.

As highlighted by Dave Bent, President of ESTech Group, the utilisation of e-commerce and digital platforms continues to have great growth. Highlighting the e-commerce average growth as a percentage of total revenue, Brent highlighted a 28% uptake increase from 2021 to 2022 and a 44% increase from 2020 to 2022.

“Electronics has high adoption and high maturity of e-commerce, and the hard goods sector is also maturing quickly,” Bent explained. “Different types of products have different speeds of adoption.”

Although the industrial gases market specifically wasn’t highlighted, figures from the sessions emphasised how many markets are now using digital platforms to enhance both sales and company growth. “Different types of products have different speeds of adoption,” Bent told delegates.

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