Airgas, an Air Liquide company, has unveiled a new campaign and theme line as it looks to enhance its brand, further inspire customers and associates, attract new customers and build company loyalty.

Fill your potential, was on Thursday (19th May) announced at the company’s new theme to reflect its efforts to deliver its full potential through gases, welding and safety products.

Jay Worley, Chief Operating Officer at Airgas, said, “Airgas associates thrive on enabling our customers to reach their competitive best, from daily reliability to ambitious transformations.”

“Our new theme line, Fill Your Potential.™, represents our commitment and mobilisation to journey with customers in pursuit of value creation, while together embracing the promise of a sustainable and prosperous future.”

Launched internally first to associates in March, the external launch of the new campaign is taking place throughout 2022. The campaign includes a variety of new corporate and marketing collateral such as a video, truck branding, facility materials, promotional items and more.