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Author - Art Waskey

Biography to follow.

Know thyself

As a youth I had a reading problem — dyslexia— a disability not well understood at that time, and although I graduated from college with highest honors, my self-image was very low as a result...


A better outlook

Nothing is more exciting than the privilege of helping a new, aggressive rep start his career in outside sales, but it’s a bit like watching a “bull in the china shop.”



Breaking the cord

One of our best customers purchased equipment from a competitive on-line supplier, then called us for training. It shouldn’t surprise you when customers hire Millennials (born between 1980 and 1994) and start buying products on-line....



Just get over it!

I can remember earlier in my career when I was so stressed out that I wanted to swap places with the guy with a sign on the street corner begging for money. He didn’t appear to...



Mind the gap

I was asked to make a call with a new sales rep on business we had lost a year earlier. The customer was nice enough to give us an email recapping our past deficiencies including...


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