Atlas Copco Group has launched its new corporate brand identity, including a new group logo, visual identify, and group message – technology that transforms the future.
While the new identity offers a fresh new look, the multinational industrial company said its current blue and white Atlas Copco brand and logo will continue to be used on products and services, in the same way as other brands in the group use its logo.
Mats Rahmström, President and CEO of the Atlas Copco Group, said, “Going forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the group, including Atlas Copco. This will enable our brands to maintain their individuality while at the same time increasing the focus on the power of being part of something bigger.”
He continued, “Our customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing their productivity, safety, quality, and energy efficiency.”
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